Description

The international drum and traditional art folk festival occurs in Cairo’s El-Moez Street and Salah El-Din Castle, aiming to foster global peace by showcasing folklore bands from around the world and highlighting drums as a unifying cultural symbol. The festival exudes joy and vibrancy, evident in the beaming smiles and colorful costumes set against the rhythmic beats of the drums. I aimed to promote the festival by capturing the colorful patterns of each country’s folklore costumes, which uniquely blend together to convey a sense of fun, brightness, and happiness.

Check out the process behind the design.